Hoopsy helps You and the Planet

Lara founder of Hoopsy

Hoopsy is a journey that I started after going through two failed embryo transfers.  When I looked at the challenges of getting or not getting pregnant,  I realised that there are so many plastic pregnancy tests being thrown into landfill each year that it is horrifying.  In the US alone there are 20 million plastic tests that go into landfill each year.

Life, in general, can be challenging, whether you are trying to get pregnant or trying not to there is a lot of hoping and finger-crossing along the way.  This is why I named the business Hoopsy – hoop is the old Dutch word for hope – for me the journey of wanting a baby was full of hope and for others they hope that they aren’t pregnant!  The word hoops I also feel really describes life – jumping through hoops to get what you want.

I always thought that I’d find a man and have a family, but it just didn’t happen and time just got away from me.  At 45 I did IVF and harvested my eggs, but unfortunately, none made it to day five blastocyst stage.  I then decided to go for an embryo transfer with a donor embryo and traveled to Spain (from Australia) for the transfer.  After two transfers back to back, the second one resulted in a pregnancy but I miscarried.  I know the struggle.

With Hoopsy my goal is to provide sustainable healthcare products that help women, their partners, and the planet.  I want to reduce the amount of plastic going into landfill from pregnancy tests and know that every test we sell means one less plastic test thrown in the bin – that is what makes me JUMP out of bed each morning!

Our Eco Pregnancy Test is just the start of our story, I can’t wait to see how it turns out!

Meet Our Team

Dr. Cortina McCurry
Executive Director

Dr. Cortina McCurry is a passionate women’s health advocate, coach and entrepreneur and is driven by finding simple solutions to complex problems. She is a former Partner at the Boston Consulting Group & works with founder teams and Boards to scale their businesses and impact the world. She is also a Neuroscientist with a love for all things holistic wellness and ensuring that she leaves the planet a better place than she found it.

Dr. Alice McGee 
Clinical Content Advisor 

Dr. Alice McGee is a medical doctor with over six years of experience in Women’s Health Research and over three years clinical experience. She is passionate about digital health and enjoys collaborating with health tech businesses and start-ups. She is currently working for the University of Aberdeen as a Clinical Research Fellow in Women’s Health Research. You can read more about her here

In her spare time, she enjoys developing her interests in coding, baking and golfing. 

Cherry Lim 
Virtual Administrative Assistant 

Cherry has been a Virtual Assistant for almost 10 years.  She has vast experience working with different clients in the Marketing, Customer Service, Ecommerce and Sales industries.

She and her husband were blessed with four kids (two boys and two girls) and an angel baby whom she dearly calls, her Angel Star. She didn’t have trouble conceiving but unfortunately, it didn’t go well with their youngest who was born sleeping at 24 weeks. Having experienced pregnancy loss in the midst of pandemic, she can perfectly relate to other parents (and parents to be) who lost a part of them but still strives to have a positive outlook in life. 

Emma Gardner 
Co-founder/Director, Aubergine Communications 

Emma’s vast experience as a national digital and broadcast journalist makes her a formidable force in the world of PR and content marketing. She worked for eight years as a journalist at outlets such as Channel 4 News, BBC Radio 5Live and BBC’s The One Show meaning she has unique insight into how the media operates. 

Now a passionate and dedicated PR consultant, Emma puts brilliant storytelling, passion and creativity at the forefront of all her work. 

Emma’s TTC journey began in 2015. After two years of trying and following a miscarriage, she decided to go down the IVF route. She did two embryo transfers which unfortunately didn’t work out – the doctors diagnosed her with “unexplained infertility” which wasn’t good enough for her, so she took a year off TTC to look for answers. After various tests and treatments as well as going on a fertility nutrition plan, Emma conceived her son who was born in December 2019. 

Verity Clarke 
PR Consultant, Aubergine Communications 

For the past 15 years Verity has driven award-winning tech food, health and hospitality campaigns for an international spectrum of clients. 

She is at home coordinating a head turning PR stunt or social media campaign with a shareability, she loves, lives and breathes PR!  

Verity has experienced the good and bad side of taking a home pregnancy test after 5 years of TTC before having her son Rowan in 2018. She knows the feelings of hope, nerves and love that come with waiting for that little pink line. 

Aimie Downham 
Bookkeeper, Supersonic Bookkeeping 

Aimie is a qualified bookkeeper, registered BAS agent and xero certified partner with more than 18 years of experience in a range of different industries. She is passionate about helping business owners grow and understand their financial statements. After nearly a decade helping other businesses succeed and grow, she decided to start her own business so she could work hours that fit around her family. She lives in Western Australia with her husband, their 3 kids and their pet snake. 

As for her fertility journey, she was fortunate enough to have 3 kids. Her girls are 11 and 9 years old and her little boy just turned 6. She struggled with falling pregnant with her first child due to a long history of endometriosis and PCOS. She actually went through all the tests for IVF and was put on medication to help her ovulate. Just before they started her first round of IVF, she found out she was pregnant with her eldest. The high levels of hormones seemed to really help endometriosis and she naturally conceived the others. 

Zoe Terry 
Social Media Manager, Your Content Collective

Helping women in business floats Zoe’s boat! 

 After years of working in client service roles and helping friends and family with their businesses, she decided she needed a change! She wanted to turn her love of content creation and socials (and helping women in business!) into a business that would allow her to do what she loves every day and allow her to be present for her son.   

 They were very blessed in their journey to conceive their son, Charlie. They started trying with the acceptance that it could take some time but with great surprise they fell pregnant in the first weeks of trying. 

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